Richmond Public Library

merchandise

Although a new logo was not in the works, the Library opted to refresh their tone and brand presence. The end result was a palette of bright colours that would appeal to a youthful audience and convey that the library is a hip, friendly, fun and accessible place for teens and young adults who may have stopped using the library.

The library card was redesigned with a fresh bright coloured design, replacing the dated card. Tote bags have always been a big seller with the library so these were redesigned as well with 2 fun, bright designs to choose from. Both designs act as bright eye catching advertising for all the services offered.

signage

Portable banner carries a similar design for pop-up libraries and outreach opportunities to promote the library. The shelf signage is designed using a wide range of colours represent different book categories for different age groups. ie. yellow symbolizes titles for kids, purple is for teens, blue for adults, red for seniors and teal for all ages.