CASE STUDY

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Local packaging printer, Associated Labels & Packaging required an updated responsive website. The current site was outdated and did not showcase their current breadth of printing capabilities.

strategy / solution

The old sitemap was reorganized and trimmed down to focus on service offerings. Our approach highlighted the technical nature of what Associated does and that they offer custom solutions. A video was shot and featured as the homepage banner and revealing how all their packaging can be found on your local grocery shelf for the some of the largest brands. To this end, product photography was used to illustrate the 7 categories of packaging that are offered. The technology focused site had a new voice with angular typefaces and HUDs. Calls to action drive users to get a quote and start a conversation with Associated Labels & Packaging.

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